White Paper ► Build, Scale, Grow

Revenue from outreach laboratory testing can add millions to a health system’s bottom line each year. Gaining that revenue requires investment in lab operations, technology, and support services. In this white paper, we explore the key components necessary to launch and operate a successful outreach program, and we provide a framework for identifying and closing readiness gaps.

Explore each component of a successful laboratory outreach program and become familiar with outreach maturity indicators. Then, learn about the often-overlooked process of onboarding new clients.

A Strategic Plan for Outreach Development

This white paper encompasses every aspect of outreach development, including:

• Evaluating the market potential
• Planning for logistical needs such as courier and phlebotomy services
• Avoiding pitfalls associated with billing and revenue cycle management
• Establishing connectivity for test ordering and results reporting
• Creating a standardized client onboarding process